Must My Wannabe Content Creator Friend Stop Using People for Material?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of a decade, Marielle, labels herself the “content queen”. It can be amusing for a short while, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, she says, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She makes video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while dining, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a surprise: I’ll have bare-faced, making a strange expression or be captured mid-bite. It feels invasive.

Marielle also expects me to film her at inopportune moments. Sometimes I’ll be talking to someone else, or we're simply spending time in the street. I feel like our bond has turned into me serving as her free crew. She has the means to employ someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I spend helping her make content.

I’m grateful that she has supported me with my career in design, but I resist our friendship to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me laughing with someone. It’s so silly. I need her to understand that our 10-year friendship still has limits. I enjoy being with her, but I also want to experience it without being recorded, altered, or posted for an viewers. I’m not a prop for her Instagram.

The Other Side: The Content Creator's View

I hope Beth to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your passions. I look up to people on social platforms who execute that style of informal, self-made film-making.

Content creation is my interpretation of engaging with life: observing the nuances, sharing them with an viewership that appreciates the craft behind it. I never intend to make my friend uncomfortable. Bringing her to professional gatherings was my method of offering access, providing her a chance to experience exclusive moments that could help her professional path too. That’s not leverage, it's simply being realistic.

I would take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we create together can get us: an opening. I know not everyone enjoys being on camera, but sometimes spontaneity is what makes material authentic. Being recorded from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my personal videographer, but companions support one another in small ways. I thought recording a short video here or there would be fun for her. Creativity thrives in partnership, and having Beth around makes projects energetic and enjoyable. I don't compel her to participate in anything, and I would never deliberately humiliate her. But creating content jointly occasionally is part of how I record our shared experiences.

I cherish Beth’s friendship deeply and don’t want content creation to come between us. I am ready to compromise: like requesting permission before filming, and steering clear of shots that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still considering hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a friend point a camera at you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves creating, that doesn’t mean everyone around her is content. She needs to respect Beth’s personal space.
Another reader, 26

Marielle might love making content and displaying her life publicly, but it isn't for everybody. It’s nice she has helped Beth’s career, but she must to hear what her friend desires.
A commenter, 27

It seems like you value each other, so cling to that and make sure it’s the focus in your relationship. Foster some authentic experiences, where genuine feelings are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she's on the job. Both seem unsure as to what’s reasonable. The answer lies not in trying to change one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their bond?

Ann Miller
Ann Miller

Mia Thompson is a bingo enthusiast and writer with 10 years of experience in the gaming industry.